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Mission StatementMission Statement

Tail photos like this are used to study humpback populations
The Science of Photo Identification - Tail photography

Our Mission:Our Mission:

To tell the world about the natural wonders of Newfoundland and Labrador thereby enhancing the protection of our wild lands and the ocean.

We accomplish this by inviting travelers from around the world to experience the whales, seabirds, and other wildlife of this place. We are committed to providing quality life experiences for visitors and we strive to maintain excellent customer service while providing respectful, sustainable, educational, and enjoyable excursions.

We also accomplish this by celebrating this place’s natural wonders through the development and/or sale of sustainably produced gift items reflecting our many special resources.

Because we care we support local environmental charities and sustainable tourism activities. Since 1989 we have donated an annual $500 scholarship to the province’s oldest conservation organization (The Natural History Society of Newfoundland and Labrador) with activism joining academics as the scholarship’s main criteria.

Wildland Tours is the longest continual supporter of the Protected Areas Association (local World Wildlife Fund affiliate) and we join them in campaigns supporting park creation and wise use of the outdoors. We are active supporters of numerous other environmental and sustainable tourism organizations including the International Ecotourism Society. We are also active within Newfoundland and Labrador’s tourism industry.

Company President Dave Snow was the founding president of the province’s Outdoor Adventure Association and Wildland Tours has been a member of the province’s tourism industry association (Hospitality Newfoundland and Labrador) since 1986. President David Snow and General Manager Ann Simmons sit on enough committees and boards that we don’t want to bore you by listing them all.

Please rest assured that we believe in responsible travel providing authentic, memorable, and positive life experiences with knowledgeable and fun local people.

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